Agency Source in Advertising Week
Published by Catherine - 25th April 2025
How Agency Creatives Should K-I-T When Colleagues Move Brand-Side
By Ross MacRae, CEO, AgencySource.
Keeping in touch (KIT) with former colleagues is a great practice for any marketer, as success in advertising is often based on not only what you know, but who you know.
Within the last five years or so, many brands began setting up in-house production teams, and a growing number of former advertising agency producers and creatives are moving brand-side as a result. Doing business with a person you once worked alongside is a decided leg up in any client dynamic, and most agency folks would welcome the chance to collaborate with a former colleague. Full article here