Published by Steph - 14th January 2025
Agency Source Adds 20,000 CMOs and Brand Contacts For Agency New Business Teams
Foreword: We're stoked to be featured in a new article on Shoot Online this week, highlighting our recently-launched augmentations to our dataset aimed squarely at U.S. New Business Teams at Advertising Agencies. Here's the full article!
Agency Source–the newly launched business development platform for ad agencies and production companies–has added 20,000+ CMO and Brand Manager contacts to its new business platform for U.S. advertising agencies. The new dataset is exclusively available to Agency Source U.S. members.
These new additions make it easier for agencies to identify and contact the right brand marketing personnel, who commission award-winning campaigns across all industries. The data set expanded after increasingly high demand from existing clients across advertising agencies and production companies. Where similar tools cast a wide net with generic contact lists, Agency Source specifically targets creative production and marketing teams–giving clients the silver bullet needed to connect with the right people, without the hassle.
"This new Client Brand database gives members instant access to over 20,000 marketing contacts at top U.S. brands, which are searchable by industry, job title, and location," says Head Honcho Ross MacRae. "Our research team checks and verifies contacts on a rolling cycle, so users know they are getting the most up-to-date information out there, and we add more people every day."
"Agency account teams can find the right people at brands based on specialty and size…without having to wade through thousands of irrelevant or out-of-date contacts," explains Colleen D'Amico, VP of U.S. Sales. "Plus, our Research on Demand service means members can brief our research team to compile super-targeted lists of dream clients just for them. No fat, no gristle–just the verified contacts you need."
Agency Source augments an agency's existing CRM to help users connect with creative partners and future clients, all in one place. Designed to integrate with existing systems, Agency Source enables users to locate critical brand contacts, from CMOs to creative directors, while navigating agency networks and production talent pools with unprecedented ease. The platform's search capabilities make it easy to customize queries by location, industry, and commercial vertical, giving users a precision and speed that other larger, wider-sweeping services simply cannot match.
;About AGENCY SOURCE
What we do best: Provide Agencies, Producers & Reps with all the tools they need to reach out to new clients in Direct-Brands, Agencies, and Production Companies.
The Details: The AgencySource research team keeps track of Chief Marketing Officers, Brand Managers, TV Producers, Heads of Broadcast, Art Directors, and Copywriters at top US Brands, Agencies and Production Companies.
We track which client brands an agency currently works with, and more importantly the Producers, Creatives, and other agency people who work on those brands at agencies including David&Goliath, 72andSunny, Wunderman, Ogilvy, Energy BBDO, Dentsu McgarryBowen, Havas, Grey, AKQA and more.
We also rapidly update Production Companies' TVC Director rosters, providing links to view reels categorized by Industry genre.
The AgencySource subscription - what you get:
Launched in 2021 in the US by Ross MacRae and overseen by industry data engine veteran Colleen D'Amico, AgencySource.tv boasts the most comprehensive, up-to-date, curated list of brands agencies, production companies, publishing companies, and their current personnel. With a background in advertising, television, and web development, Macrae established BikiniLists in 1997 which became the go-to resource for European advertising and production companies. AgencySource.tv is now doing the same in the US.
;Published by Steph - 10th January 2025
Find new clients in top US Corporate Brands.
Need to find new clients in top US Corporate Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Corporate campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Corporate Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Corporate marketing teams at US Corporate client brands.
Check it out:
Published by Steph - 18th December 2024
Find new clients in top US Computers and Software Brands.
Need to find new clients in top US Computers and Software Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Computers and Software campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Computers and Software Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and marketing teams at US Computers and Software client brands.
Check it out:
Published by Steph - 9th December 2024
Find new clients in top US Beauty and Cosmetics Brands.
Need to find new clients in top US Beauty and Cosmetics Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Beauty and Cosmetics campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Beauty and Cosmetics Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Beauty and Cosmetics marketing teams at US Beauty and Cosmetics client brands.
Check it out:
Published by Steph - 15th November 2024
Marketing Industry Veterans Launch "Agency Source" Business Development Platform.
The platform simplifies agency and production company lead generation with the click of a button.
Los Angeles, CA, November 12, 2024: Longtime marketing industry mainstay Ross MacRae has teamed up with agency sales expert Colleen D'Amico and client-side specialist Chuck Silverman to launch Agency Source, a business development platform specifically tailored for advertising agencies and production companies. Built on 100 years of cumulative experience across the founding team, the technologically advanced platform augments an agency's existing CRM to help users connect with creative partners and future clients, all in one place.
Designed to integrate with existing CRM systems, Agency Source enables users to locate critical brand contacts, from CMOs to creative directors, while navigating agency networks and production talent pools with unprecedented ease. The platform's search capabilities make it easy to customize queries by location, industry, and commercial vertical, giving users a level of precision and speed that other services simply cannot match.
For agency production needs, users can find the best talent for their projects, including freelance producers, directors, and reps, all searchable by genre and experience. Production companies can similarly search for agency managers and marketing contacts, as well as identify which agencies work with specific brands and industries.
"Agency Source's goal is to make the lives of agencies and production companies much easier," says MacRae. "Other services may have lists for similar companies, but theirs may not be specific to brand or agency managers who handle new business or creative. We tailored our offerings to make sure the contacts customers find are the precise ones they need. Better still, they can connect with the right people all in one platform, without cluttering their tab bar."
Agency Source's comprehensive offerings and services include:
Post-launch, Agency Source will roll out updates and additional offerings spanning 2024 and 2025, including search parameter updates, expanded search regions, and platform accessibility updates.
After his industry start as a graphic designer Art Director, MacRae launched and led multiple successful ventures, including the creative web design consultancy MacRae Osdin and creative marketing list resource BikiniLists.
Having previously worked in advertising agencies, design companies, and commercial TV--and after establishing his web development consultancy in the 90s--MacRae has a deep understanding of the creative industry and sales and marketing.
His business partner, Colleen D'Amico, spent over 25 years as a platform director of sales in the industry, managing daily sales for agencies and production. She has developed, nurtured, and retained some of the biggest and best names in the industry--some of whom have been with her since day one--entrusting her data knowledge of the "who's where", and "who's creating what with whom", in the industry.
Chuck Silverman began his career at BBDO before pivoting into producer and Account Executive roles for several years. A longtime rep, his firm Chuck Reps worked with established companies across advertising and production.
About Agency Source
Agency Source is the one-stop shop for advertising agencies, production companies, and industry reps to find what--and who--they need, across industries and time zones. Our intuitive on-demand tools make research and connection easy, helping creatives cut to the chase and get to the magic-making, fast.
Published by Steph - 4th November 2024
Find new clients in top US Animal Products Brands.
Need to find new clients in top US Animal Products Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Alcoholic Drink campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Animal Products Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Alcoholic Drink marketing teams at US Animal Products client brands.
Check it out:
Published by Steph - 1st November 2024
Find new clients in top US Alcoholic Drink Brands.
Need to find new clients in top US Alcoholic Drink Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Alcoholic Drink campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Alcoholic Drink Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Alcoholic Drink marketing teams at US Alcoholic Drink client brands.
Check it out:
Published by Steph - 31st October 2024
Find new clients in top US Sport & Fitness Brands.
Need to find new clients in top US Sport & Fitness Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Sport & Fitness campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Sport & Fitness Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Sport & Fitness marketing teams at US Sport & Fitness client brands.
Check it out:
Published by Steph - 30th October 2024
Find new clients in top US Healthcare Brands.
Need to find new clients in top US Healthcare Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Healthcare campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Healthcare Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Healthcare marketing teams at US Healthcare client brands.
Check it out:
Published by Steph - 29th October 2024
Find new clients in top US Automotive Brands.
Need to find new clients in top US Automotive Brands? Reach out and connect with CMOs, Brand Managers, Marketing Managers and Production Teams commissioning award-winning Automotive campaigns from Advertising Agencies.
Agency Source has the most comprehensive list of searchable Automotive Brands, to help you pitch your work to top Chief Marketing Officers, Brand Managers and Automotive marketing teams at US car client brands.
Check it out:
Published by Steph - 28th October 2024
More Pharmaceutical Directors now live on AgencySource.
Agency Source gives Agency Production Teams instant access to 1000s of Directors online reels all on one platform. Search by Genre, Director Name, Production Company and territory.
View and shortlist reels for sharing and future review. Find top TVC Directors, Freelance Agency Producers, Production Reps and Production Company contacts with the right specialties for your projects.
Download custom lists of contacts straight to your desktop or device.
Published by Steph - 28th October 2024
More Sport & Fitness Directors now live on AgencySource.
Agency Source gives Agency Production Teams instant access to 1000s of Directors online reels all on one platform. Search by Genre, Director Name, Production Company and territory.
View and shortlist reels for sharing and future review. Find top TVC Directors, Freelance Agency Producers, Production Reps and Production Company contacts with the right specialties for your projects.
Download custom lists of contacts straight to your desktop or device.
Published by Steph - 28th October 2024
More Healthcare Directors now live on AgencySource.
Agency Source gives Agency Production Teams instant access to 1000s of Directors online reels all on one platform. Search by Genre, Director Name, Production Company and territory.
View and shortlist reels for sharing and future review. Find top TVC Directors, Freelance Agency Producers, Production Reps and Production Company contacts with the right specialties for your projects.
Download custom lists of contacts straight to your desktop or device.
Published by Steph - 2nd September 2024
More Automotive TVC Directors now live on AgencySource.
Agency Source gives Agency Production Teams instant access to 1000s of Directors online reels all on one platform. Search by Genre, Director Name, Production Company and territory.
View and shortlist reels for sharing and future review. Find top TVC Directors, Freelance Agecy Producers, Production Reps and Production Company contacts with the right specialties for your projects.
Download custom lists of contacts straight to your desktop or device.
Published by Steph - 16th August 2024
Check out how easy it can be is to find the right creative contacts at top Advertising Agencies in Manchester England. The Bikinilists Top Advertising Agencies in Manchester England list is exactly what you're looking for!
Our list is comprehensive and always bang up-to-date with the best agencies in the Warehouse City. Check it out:
Published by Steph - 2nd August 2024
Are you mad for the top Production Company Contacts in Manchester England? The Bikinilists Top Commercial Production Companies in Manchester list is exactly what you're looking for!
Our list is comprehensive and always bang up-to-date with the best agencies in the Warehouse City. Check it out:
Published by Steph - 24th May 2024
Need to find the Top New York Ad Agencies working on top Automotive accounts such as Audi, BMW, Ford, Jaguar, Polestar and more? Bikinilists has a comprehensive list of searchable New York Automotive Brands, helping you put your Automotive work in front of top Art Buyers and Creative Directors in New York today. Check it out:
Published by Steph - 15th February 2024
New Feature: Optimize your promotions with Company Tiers.
You can now flag companies as your Tier 1 or tier 2 targets on the Agency Source platform. This means you can create super-targeted lists of your A-List Agencies, Brands and Editorial contacts to optimize your marketing.